Portfolio
A look at past projects.
Strategy, content products, writing, and team development.
Featured strategy
Executive product dashboard
This dashboard shows leadership how CBN Family, CBN Bible, CBN News, and Superbook are performing in one place.
The business value of recipe content
Reviews were the primary engine for new customers.
I directed the recipe content behind reviews like this one. The recipes drove positive results for members, and those results drove the reviews that brought in the next wave of customers.
★★★★★
“I love all of the recipes they offer!”
Five-star review from a Betr Health member