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Case study 02 · A global non-profit’s content team

I led a team to 4x their productivity

I started with what frustrated them. Four months later, they were more productive, and so was their visible impact.
My role
Content manager
Scope
Two teammates out of about 150 people
Measure
Tasks completed in Asana
Skills
Training · Coaching · Process design
The result
4.4x
the combined monthly pace of the two teammates I trained, in completed tasks, within about four months.
#1 and #2
of about 150 people in the last four months, up from outside the top 10
#1
my own rank over the full year. They passed me in the last four months.
01 · The problem

People were lost in the tool meant to organize their work.

Before the training, teammates were frustrated and lost in Asana. They didn't know how to use it to tell project managers what they needed.

Mostly, only tasks the project managers created were tracked, and those were campaign tasks. Much of the work people did on their own never appeared on a board.

Project managers can't plan around steps they don't know exist. The cost was missed deadlines, time lost hunting for resources, and good work that no one could see.

Tracked · PM campaign tasks
Often untracked · work outside PM-created tasks
02 · The strategy

Start with their frustration, then show what fixes it.

First, I asked three questions: what frustrates you most in Asana, why do you want to get better at it, and how could it help your well-being and the organization? I told them we'd come back to the answers.

Then I gave a walkthrough of Asana and of how I use it, so they had a working example to start from.

When we revisited, they chose what to dig into from what they'd seen, and I shared my own system for each.

the questions came before the tool, so the training was about their problem, not about my system.
03 · What I shared

Every feature was tied to something they needed every day.

The point was never Asana itself. It was a practical daily benefit: less time looking around for things, more productivity, and good work that others can see.

Saves timeTemplates for recurring tasks
Saves timeA homepage view built around their work
Nothing missedComments handled like an email inbox
Less huntingNotes that keep each process in one place
Work is visibleA functional project board, plus Asana AI
04 · What changed

Both teammates went from outside the top 10 to the top two.

Neither teammate ranked in the top 10 of about 150 people for completed tasks before the training. Over the last four months, they rank first and second, ahead of me. Over the full 12 months I still rank first.

lesson to apply:People can 4.4x their productivity with the right tool and training when it solves a problem they feel today.
Last 12 months
Completed tasks, top 11 of 150
2K
1,171
1,028
1K
892
746
432
364
301
258
235
Me
A
B
Last 4 months
Completed tasks, top 11 of 150
785
724
577
306
214
204
176
139
123
115
112
A
B
Me
Teammates I trainedMeEveryone else, names removed

Redrawn from Asana reports of tasks completed by assignee. Names and photos removed. Tasks completed measures output, not quality. Pace before the training is the 12-month total minus the last four months, divided by eight.

Teammate A · #1
About 48 tasks a month before, about 196 a month now. That's about 4.1x.
Teammate B · #2
About 38 tasks a month before, about 181 a month now. That's about 4.8x.
Together · 4.4x
About 86 tasks a month before, about 377 a month now.
05 · Take away

Teach the benefit, and the productivity follows.

The training worked because each step connected the tool to a benefit people already wanted.

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